Suffolk: London showcase for Visit Suffolk tourism campaign

“I’D RATHER be in Suffolk” was the message as tourism body Visit Suffolk showcased the county as a “pop-up” exhibition at the Tower of London.

The slogan was sported on polo shirts worn by the Visit Suffolk team at the event which was hosted by VisitEngland to enable destinations from around the UK to promote themselves to more than 100 UK and overseas travel and news journalists.

Penelope, Viscountess Cobham, chairman of VisitEngland, said: “The economic environment, undoubtedly challenging and arguably unlike anything we’ve experienced in recent times, has encouraged an unexpected resurgence in interest in domestic holiday taking.”

Amanda Bond, destination manager for Visit Suffol,k said: “This was a unique and fantastic opportunity to meet key national and international media and dignitaries in one central venue.

“Visit Suffolk continues to support the wider tourism cause and reap the longer term benefits by capitalising on opportunities that enable us to raise the profile of our great county and demonstrate the many reasons for visitors to travel outside of London.”

Tourism and Heritage Minister John Penrose, who attended the event, added: “‘I grew up in Suffolk and still support the Tractor Boys. The scenery is beautiful, whether you like Constable Country or heritage coastline; places like Aldeburgh mean there’s plenty of cultural things to do, and the beer’s not bad either.”

Also in attendance was Suffolk Coastal MP Therese Coffey, a member of the Select Committee for Culture and Tourism, who said: “Increasing awareness about Suffolk as a tourist destination is crucial and through events such as this delivers a clear message about the diverse offerings we have, from culture and heritage to nature, walking, cycling, quality tourist attractions, food, outdoor sports and entertainment.”