Suffolk: Record-breaking month for supplements supplier Deluxe Nutrition

Matt Hickman of Deluxe Nutrition.

Matt Hickman of Deluxe Nutrition. - Credit: Archant

Supplements supplier Deluxe Nutrition, which is based near Eye, has reported its busiest ever month,

The business, which is owned by Matt Hickman and Nikki Edwards and is a member of the EADT’s Future50 list of up-and-coming companies, has also become the top seller on Amazon in the sports nutrition category after a record-breaking January.

Sales were up by 35% compared with its previous best month, in October last year, and by 125% compared with January 2013.

Matt said: “The obvious explanation would be that lots of people decide to start exercising and looking after themselves as a New Years’ resolution.

“However, our team have put a lot of effort into promoting our brand, working closely with Amazon setting up the Ambassadors scheme, raising awareness of what we do on social media and we’ve just launched a new website, so we fully believe all of these factors combined have resulted in these record sales figures.”


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Deluxe Nutrition, which sells products all over the world via the internet, mainly to amateur sportsmen and women, stocks everything from protein shakes and creatine powder to endurance composites such as caffeine supplements and glucose.

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