Suffolk hotel chain adopts new identity

The internal launch of new The Hotel Folk name for the chain formerly known as TA Hotel Collection

The internal launch of new The Hotel Folk name for the chain formerly known as TA Hotel Collection Picture: THE HOTEL FOLK - Credit: Archant

An independent Suffolk hotel group has undergone a rebrand after investing half a million pounds in new systems.

Jenny Hill, chief operating officer at The Hotel Folk Picture: THE HOTEL FOLK

Jenny Hill, chief operating officer at The Hotel Folk Picture: THE HOTEL FOLK - Credit: Archant

TA Hotel Collection, which owns and runs six hotels and event venues in Suffolk, has been renamed The Hotel Folk.

The group said the new identity was aimed at reflecting its planned investment in people.

The chain includes the 15th century Swan at Lavenham Hotel and Spa, The Brudenell and White Lion in Aldeburgh, The Crown at Woodbridge, Crown and Castle in Orford, Thorpeness Golf Club and Hotel and the Thorpeness Country Club.

MORE - Strong local press ‘worth the fight’ says newspaper boss

It has invested around £500K in IT and new marketing systems, including redesigned websites. Chief operating officer Jenny Hill said: “Our aim is to ensure we have the very best teams across all sectors of the industry from bed makers to baristas and chefs to sommeliers, each carefully trained to be an expert in their own sphere.


You may also want to watch:


“We believe our guests’ experience should exceed expectations every time they visit one of our hotels.”

It has also introduced a new booking system across its properties, and a new ‘Folklore’ team training system is set to be fully integrated by Easter.

Most Read

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter
Comments powered by Disqus