EBLEX’s Better Returns Programme (BRP) attracted the interest of a delegation of French journalists at South Sheep 2012.
The group, hosted by EBLEX, found out more about BRP which encourages beef and sheep producers to evaluate their businesses to identify where improvements can be made in terms of cost reduction, environmental impact and animal performance.
They also took part in a farm walk and visited as farm shop to view produce during the event in Berkshire.
R�mi Fourrier, EBLEX export manager France, said: “The event was extremely successful. The highlight was undoubtedly the visit to the EBLEX stand where the demonstrations and presentations on the Better Returns Programme attracted a lot of interest and prompted some interesting questions.”
France will also be represented at next month’s Sheep 2012 event at the Three Counties Showground, in Malvern, with two participants in the European Young Shepherd of the Year competition. Two experts from the French Institut de l’Elevage will also investigate benefits of BRP with EBLEX industry development manager, Chris Lloyd.
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