UK/Ipswich: ‘Give a Fork About Your Pork’ campaign given national push

Jimmy Doherty, who is fronting the BPEX ‘Give a Fork About Your Pork’ campaign, with BPEX master but

Jimmy Doherty, who is fronting the BPEX Give a Fork About Your Pork campaign, with BPEX master butcher Keith Fisher eating two pork dishes they have just cooked. - Credit: Archant

A pro-UK pork campaign fronted by Ipswich farmer and TV celebrity Jimmy Doherty is set to be given a boost this weekend with a national advertising campaign.

Jimmy Doherty, who is fronting the BPEX ‘Give a Fork About Your Pork’ campaign with red tractor in t

Jimmy Doherty, who is fronting the BPEX Give a Fork About Your Pork campaign with red tractor in the background - Credit: Archant

The ‘Give a Fork About Your Pork’ campaign by pig levy payers’ organisation BPEX will be advertised in five national newspapers this weekend.

The message will along be broadcast on the pitch perimeter LCD messaging at the England v Montenegro Football World Cup Qualifier on March 26 and featured at the England Cricket Board four-day England v New Zealand test.

BPEX interim head of marketing Karen Hughes said: “The aim behind this is to extend the brand awareness of Red Tractor pork beyond the end of the first burst of activity on Channel 4 On Demand in anticipation of its return in May.”

BPEX is the organisation for pig levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).


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