British Food Fortnight is spearheading a major new campaign to reinvigorate the tradition of celebrating the harvest and is rallying farmers and producers to reach out to the wider community and encourage everyone to get involved.

The National Farmers’ Union is supporting the campaign, which runs from September 21 to October 6. NFU president Peter Kendall is encouraging members to take part. “Consumers have been fantastic at supporting our great British farmers who, despite facing incredibly challenging weather and economic pressures in the last 12 months, have continuously produced great British food,” he said.