UK: Weetabix hit by wheat shortage
- Credit: PA
A poor wheat harvest has forced breakfast cereal brand Weetabix to scale back production of some of its products.
The Northamptonshire-based company said production of Weetabix Minis and Oatibix Bitesize had been temporarily reduced after last year’s extreme wet and cold weather hit wheat quality, but that it was working hard to restore production to normal capacity.
It apologised to customers and said all other products were unaffected.
“Unfortunately due to technical issues we have been unable to make Weetabix Minis and Oatibix Bitesize to our exacting standards and have taken the decision to reduce production to resolve the issues,” it said in a statement.
“This has meant a shortage of supplies of these products to the retailers.
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“We apologise for the inconvenience that this may have caused our consumers but assure them of our commitment to make great tasting nutritional breakfast cereals of the highest quality.”
The firm said it was committed to sourcing local wheat, weather permitting, but did not confirm whether it would be bringing in wheat from further afield to address the problem.
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