University seeks business support

THE University of Essex is hoping to attract more business sponsorship and marketing partnerships as it unveils plans for a revamp of its campus theatre scheme in Colchester.

THE University of Essex is hoping to attract more business sponsorship and marketing partnerships as it unveils plans for a revamp of its campus theatre scheme in Colchester.

More than 40 local businesses are expected to attend when the �800,000 plans to develop Lakeside Theatre at Wivenhoe Park, are unveiled later this month.

The renovation plans for the venue, which serves both the university and the local community, include full disabled access, a new entrance and foyer, lift, outside terrace, caf� and bar together with full box office facilities.

The 217-seat theatre hosts a wide range of musical productions, plays and cutting-edge theatre performances.


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The university hopes the improved facilities will attract businesses who would like to market themselves to its 8,000 students, 2,000 staff and thousands of local theatre goers, to consider sponsorship and marketing partnerships with the university.

The launch event, hosted by the university's vice chancellor Professor Colin Riordan, is being held at the Ivor Crewe Lecture Hall on campus on January 20.

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Organiser Lynsey Dawson said: “This cutting-edge development will give the Lakeside Theatre a more contemporary, attractive and artistic outlook.

“Not only does it signal a new era for the performing arts at Essex, it is also a further indication of the university's commitment to the wider regeneration of the local area. It is gratifying that there is already so much business interest in the plans and we see this as a real opportunity to develop our already excellent relationships with the business community.”

The four-month project is due to start in July. The event is by invitation only, but any business interested in attending can contact Lynsey Dawson on 01206 872700.

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