High street fashion chain to open new shop in Southwold

A White Stuff store Picture: GREGG BROWN

A White Stuff store Picture: GREGG BROWN - Credit: Archant

A clothing chain is set to launch a new store in Southwold on July 6.

The White Stuff store on the high street will feature a mix of clothing, footwear and accessories for men, women and children as well as homeware, and will be hosting a four-day launch event from July 12 to 15.

Special features include a beach-themed kids house and dressing rooms, a series of clocks with high tide and temperature details, a bespoke shelf display with ships in bottles, and hand-crafted ply people and dogs. There will also be a charity sweet shop as well as complimentary tea and coffee for visitors.

A company spokesman said: “We are excited to be opening a shop in Southwold offering our unique range of clothing, footwear, accessories and homeware to the local community. The picturesque coastal surroundings are a perfect match to our brand heritage and we are very much looking forward to our first summer there.”

Every year the chain commits to donating at least 1% of its annual profits to charity.

White Stuff has 122 UK shops and 30 UK concessions