Woodbridge-based Salubrious Sauce Co celebrates national listing with Ocado
- Credit: Buffy Thompson
A Suffolk food firm has secured its first national retail listing with online supermarket Ocado.
The Woodbridge-based Salubrious Sauce Co, which was formed in 2015, will be supplying Ocado with all four of its products – British Breakfast Sauce, Sunday Lunch Horseradish Sauce, Chip Shop Curry Sauce and Classic BBQ Sauce.
Company founder Jim Fennell said: “We are very excited about this deal with Ocado. Currently our products are sold mainly through delis, farm shops and butchers, so this listing with Ocado will make a huge difference to the business and allow us to reach a much greater number of consumers.”
He added: “Our sauces are perfect served with so many classic British dishes. They are designed to pep up mealtimes and we hope the orders come flying in.
“Although there is a lot of competition in the condiments market, we feel that our sauces are one of those products that once tried, people will buy again and again as they have so many uses, it’ll be fantastic for them to be more readily available through Ocado.”