An independent shoe shop has kicked the competition after scooping the trophy for the best Woodbridge World Cup window display.

Family-run John Ives Footwear went to town with the bunting and added a goal to its window display as part of the event held in association with the Woodbridge Regatta.

Dozens of businesses participated, incorporating a World Cup theme in their décor.

Fay Ives, of John Ives Footwear, was presented with a picnic basket by Lorna Savoy, lettings manager at Gobbitt & Kirby, which sponsored the competition, supported by The Woodbridge Kitchen Company and Choose Woodbridge.

She said: “We were thrilled to win. The World Cup has got everyone talking and to see the town covered in flags and bunting just adds to the excitement.

“It was also a great opportunity for us to show off some of our sports shoes in context.”

Scott Matheson-Barr of Gobbitt & Kirby said judges had been impressed with the way the competition had been embraced by the town.

“We have a great community of businesses in Woodbridge, many of which are only too happy to get stuck in to something which adds to the colour of our town,” he said.