Woolpit-based Falcon Print and Promotions acquired by Fluid Branding

Suffolk-based corporate merchandise company Falcon Print and Promotions has been acquired for an undisclosed sum by digital and creative specialist Fluid Branding.

Falcon co-founder Paul Peachey, who launched the company in partnership with Les Wright 28 years ago, will remain with the business as sales director, with Mr Wright retiring.

All staff based at Falcon’s offices in Woolpit with remain with the business, lifting total employment at Fluid from 35 to 48.

Fluid, which is based at St Austell in Cornwall, said that its experience in digital marketing, creative services and systems development would enable Falcon to grow its existing customer base. Falcon would bring its own expertise in customer service to the enlarged business, which would also benefit from economies of scale.

“Falcon Promotions was built around an acute focus on customer service,” said Fluid Branding chief executive Matt Franks. “The majority of clients and staff within the business have been loyal to the company for many years. This is something we’ll ensure stays central to the future of the business”.

Paul Peachey added: “This is a really exciting development for the Falcon team. We took our time to find the right company to take the business forward and look after both our staff and our clients. Fluid have an excellent reputation, along with the technical knowledge and systems that can really drive the business on.”

The highly successful Falcon Promotions End User Show, which is run at Newmarket race course each October, will continue to feature as an annual event, as will the golf day for supplies which precedes it.

With the addition of the Falcon business, Fluid is expecting to generate revenues of around £10million in its 2015-16 financial year.