Clothes that come with a creation story
- Credit: Archant
Ipswich-based ethical clothing company Where Does It Come From? received a boost when actress Joanna Lumley wore one of its elephant design scarves in her new television programme, Joanna Lumley’s India.
Where Does It Come From? is a Fair Trade and ethical business launched by Ipswich mum Salter, selling adults’ and children’s clothing and accessories - including three designs/colours of elephant scarves, traceable all the way back to the individual makers.
Joanna Lumley appeared wearing one of the scarves in the first episode of the new series, Tracking Elephants.
Jo Salter said: “I was absolutely thrilled to see Joanna wearing one of our scarves. We had heard from Joanna Lumley’s team that she had actually worn one of our elephant scarves during filming of her new TV documentary series.
“After waiting with baited breath, there was the scarf elegantly arranged on Joanna and looking amazing. “We are honoured and very grateful to Joanna Lumley - her wearing the scarf is a reflection of her well-known commitment to sustainability.”
She added: “It is a boost for us. We have lots of people buying the elephant scarves, not just the one Joanna is wearing. It shows she is committed to sustainability by doing that.
“It is like a vote of support in what we are doing. It helps support the Fair Trade message and gives it better publicity.”
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Where Does It Come From? works with partners in India to tell each garment’s creation story.
Jo said the firm was gradually increasing the range of products available and hoping to develop the project even further with partners in Africa.
“We are hoping to add African cotton garments, probably from Uganda,” she added. “If you missed it, you can follow the link the see the Youtube video from the TV programme.”
Where Does Come From? has a range of handmade scarves, including bee and ant designs as well as the elephants.
They are made from a fine cotton, Khadi, made famous by Mahatma Ghandi who encoured Indian people to spin and weave their own cloth.
Other products include children’s shirts, deninms, dresses and shorts and a range of men’s and women’s individual handmade shirts.