SHOPPERS were evacuated from an Ipswich store today after the fire alarm went off.

SHOPPERS were evacuated from an Ipswich store today after the fire alarm went off.

On one of the busiest shopping days of the year, hoards of customers were ushered out of Marks and Spencer in Westgate Street shortly after 2pm.

A fire crew from Princes Street was dispatched to the store where it was discovered that the drama was the result of a false alarm.