Ducati’s Scrambler goes into production

Ducatis new Scrambler marks a new era.

Ducatis new Scrambler marks a new era. - Credit: supplied

Ducati has finally started series production of the new Scrambler – 40 years after the last of the originals rolled off the line.

The Scrambler is the first in what is widely expected to be a new era for Ducati, where its high-price, low-volume approach of the past will in part give way to more accessible machinery with an emphasis on style and freedom of expression.

Scrambler number one was celebrated in a ceremony at the Borgo Panigale factory. Staff even sprayed champagne over the bike.

Claudio Domenicali, chief executive of Ducati Motor Holding, said: “This first bike is particularly meaningful to us.

“With its ‘Land of Joy’ theme, the Ducati Scrambler brand will be bringing a breath of fresh air and fun to dealerships and will provide a great product that combines modernity with heritage in a way never before seen in the motorcycle industry, a fact that fills us with enormous satisfaction and pride.”


You may also want to watch:


At the factory launch, two employees were chosen to play Franco and Elvira, the two Ducati staff who had starred in the TV advert for the original Scrambler.

Most Read

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter
Comments powered by Disqus