Ducati’s Scrambler goes into production

Ducatis new Scrambler marks a new era.

Ducatis new Scrambler marks a new era. - Credit: supplied

Ducati has finally started series production of the new Scrambler – 40 years after the last of the originals rolled off the line.

The Scrambler is the first in what is widely expected to be a new era for Ducati, where its high-price, low-volume approach of the past will in part give way to more accessible machinery with an emphasis on style and freedom of expression.

Scrambler number one was celebrated in a ceremony at the Borgo Panigale factory. Staff even sprayed champagne over the bike.

Claudio Domenicali, chief executive of Ducati Motor Holding, said: “This first bike is particularly meaningful to us.

“With its ‘Land of Joy’ theme, the Ducati Scrambler brand will be bringing a breath of fresh air and fun to dealerships and will provide a great product that combines modernity with heritage in a way never before seen in the motorcycle industry, a fact that fills us with enormous satisfaction and pride.”

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At the factory launch, two employees were chosen to play Franco and Elvira, the two Ducati staff who had starred in the TV advert for the original Scrambler.

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