By Sarah ChambersTHE East Anglian Daily Times is launching today a campaign to improve safety on the road where three people died in an horrific crash.

By Sarah Chambers

THE East Anglian Daily Times is launching today a campaign to improve safety on the road where three people died in an horrific crash.

Ivan Jeffery, 60, his wife Pamela, 65, and her mother Constance Rome, believed to be aged in her 80s, were killed in a three-vehicle crash at a junction on the A144 at Ilketshall St Lawrence on Thursday.

Villagers were left shocked by the fatal accident and have demanded action from Suffolk County Council to improve safety on the road, which links Halesworth and Bungay.

The EADT is also launching an A144 Make It Safe campaign aimed at reducing the number of accidents on the busy country road.

Although there is a 30mph limit with signs warning of speed cameras through Spexhall and part of Ilketshall St Lawrence, the site of the accident was some distance from that and within a 60mph zone.

Kevin Gowing, part-owner of Ilketshall St Lawrence Service Centre, said there had been several accidents at the scene of the fatal crash and he felt something should be done to make the road safer there.

Phil Ralph, whose garden wall was damaged in the latest accident, added: “I have just been on to Suffolk County Council and told them I want a meeting with them.

“It goes on and on and on. You sit there waiting for the bang. My wife is in a hell of a state. She's gone to work, but she keeps crying. It's getting beyond a joke now - we have had enough of it. We want a meeting.”

Mother-of-two Judy Slater, who lives near the crash scene, said she had also phoned Suffolk County Council to see what could be done.

She felt signs warning motorists to slow down were needed and added: “Really, after that we definitely need something. This is far too close to home for comfort.”

Morris Rose, district and county councillor for the area, said he would be writing to the county council expressing his concerns about the road.

“I think it's time they did something about it. I have taken a view for a long time that the A144 from Halesworth to Bungay is a prime candidate for a 50mph limit. This has reinforced my thinking on the matter,” he added.

Suffolk County Council said there had been four accidents at the scene of Thursday's crash in the past 10 years.

Of those four, two involved slight injuries and two involved serious injuries - but the council the reasons behind each of the accidents were different.

Peter Monk, member Suffolk County Council's executive committee with responsibility for public protection, said: “The police are staging a full investigation of this tragic incident.

“Once the investigation is complete and we have all the facts, we will carefully consider what action needs to be taken on this stretch of road.

“We are treating this as a top priority and our safety engineers plan to meet with the police at the site next week.”

Mr Jeffrey, who was president of Hunstanton Cliff Top Bowls Club, his wife and mother-in-law, all from Downham Market, died when their Honda Accord was involved in a collision with a lorry and a Toyota Starlet at about 3.45pm.

Anyone with information about the accident should contact Pc Hamish Philp, of Halesworth traffic police, on 01986 835350.

sarah.chambers@eadt.co.uk