England pitch perfect for Ipswich

TOWN Hall chiefs are putting together a media campaign to boost Ipswich's profile ahead of England's football match against Croatia at Portman Road in August.

TOWN Hall chiefs are putting together a media campaign to boost Ipswich's profile ahead of England's football match against Croatia at Portman Road in August.

The campaign is entitled Football's Coming Home and will promote the town's key achievements including the £350 million Waterfront regeneration project to the national press and the Government.

Ipswich Borough Council has already met representatives from England team sponsor Nationwide Building Society to discuss a range of promotions.

A special Welcome to Ipswich pack is to be sent out to more than 60 editors and journalists on national newspapers as well as business and broadcasting journalists.

Peter Gardiner, borough council leader said: "This is a fantastic opportunity for the business community to showcase their achievements on a national stage.

"Ipswich plays a key role in the East of England economy and we want to put on a high profile campaign so more people across the country and across the world recognise the fact.

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James Hehir, chief executive of the council, said: "This campaign needs the support of everyone in Ipswich and the surrounding area.

"We are trying to attract key players in the media and the business world, as well as government, to Ipswich ahead of the game so they can see how much progress we have made."

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