ICE cream, sun screen and a cold drink are the order of the day at a baking Suffolk Show.

The sun is shinning and the temperature is rising at Trinity Park in Ipswich.

The showground is a hive of activity with tens of thousands of visitors taking advantage of the summer weather.

Families are out in force and youngsters are enjoying having time of school as the make the most of their half term.

However, show bosses are not resting on their laurels.

They are already starting to think of next year and the improvements that need to be made to make the event bigger and better.

New show director David Nunn, who will be in charge for the next three years, is looking forward to the challenges ahead.

The Mendlesham farmer has plenty of show experience, having been a steward for 32 years, working on traffic - gates and car parks - and with horses.

He said: “Clearly the show takes longer than 12 months to organise and we have already started thinking about 2011. We have actually also started talking to the Olympic and Paralympic people about our plans for 2012.

“However, officially I start tomorrow and I am looking forward to the challenge of it all.

“We will look at how this year’s show has gone and think of ways in which it can be improved upon.

“It’s too early to say what those changes will be, however there are no major issues. It will just be some fine tweaking. Its about improving what we already do.

“Every director brings something different and I think that is one our strengths. You have three years to have a go at it, after which time you have to stand down, and I think that enables us to keep things fresh and moving forward. It is good to have the change.”

Mr Nunn said they could not have asked for more from this year’s show.

“It is the weather that makes it,” he said. “If people wake up and they see a nice sunny day then they will come. Obviously you have those people who have already bought tickets in advance but if it is nice and warm people are happy. It brings in thousands of extra people.”