A family-run chain of Suffolk stores is reviving an old tradition to celebrate its 75th anniversary.

To celebrate its 75th anniversary Glasswells department store is reviving an old tradition: giving out free tea and sugar to pensioners.

Paul Glasswell, managing director, said: "As we celebrate our 75th anniversary, it seemed an appropriate opportunity to offer this out once again, on a limited basis to those that were born in 1946 and share the Glasswells birthday."

East Anglian Daily Times: Jerry and his son Leslie Glasswell giving a box of tea to a pensioner in HaverhillJerry and his son Leslie Glasswell giving a box of tea to a pensioner in Haverhill (Image: Glasswells)

"It was started by my grandfather in 1954, who wanted to give something back to not only our customers, but everyone in the local community."

Founder Jerry Glasswell started the tradition, distributing sugar and tea to pensioners in Bury St Edmunds.

This was later extended to the chain's shops in Haverhill, Saffron Walden and Stowmarket.

In 1955 handouts were given to more than 750 pensioners in the first hour.

East Anglian Daily Times: A queue of pensioners wait for their sugar at Glasswells St Andrews Street shop in the 1950sA queue of pensioners wait for their sugar at Glasswells St Andrews Street shop in the 1950s (Image: Glasswells)

Mr Glasswell added: "Back in those early days, we recorded queues of over 6,000 people at our St Andrew’s Street shop.

"It was a time when people got a weekly pension and were quite prepared to queue up the snow and bitter weather.

"Over 30 years, the value of the gift we were making was not quite as significant as when we started, and came to a natural end when my grandfather died in 1984."

East Anglian Daily Times: An advertisement for the annual sugar and tea giveawayAn advertisement for the annual sugar and tea giveaway (Image: Glasswells)

"However, this was the start of the company’s charitable efforts and we have continued to support the local community ever since."

Speaking to a newspaper in 1971, Jerry Glasswell explained: "Some years ago I felt that the people who had helped me to get on in life were those of my own age so I decided that at Christmas I would give every pensioner two pounds of sugar and a quarter of tea.”

In 1975, he added: “I look forward to this as a family occasion. I meet old customers, old friends and people I served with in the First World War.”

East Anglian Daily Times: Glasswells Haverhill storefront from Christmas, 1966.Glasswells Haverhill storefront from Christmas, 1966. (Image: Glasswells)

At the time of Jerry’s death, on May 3 1984, the firm had given away more than £100,000 worth of tea and sugar over 30 years.

People born in 1946, the same year Glasswells was founded, can claim their free sugar and tea in the Bury St Edmunds or Ipswich branch from this weekend (October 16 and 17).

Everyone who receives the free sugar and tea will also be given the chance to win one of five £75 Glasswells vouchers.

East Anglian Daily Times: A pair of women with their tea and sugarA pair of women with their tea and sugar (Image: Glasswells)

East Anglian Daily Times: Glasswells Haverhill store in 1966Glasswells Haverhill store in 1966 (Image: Glasswells)

East Anglian Daily Times: Glasswells Haverhill christmas display in 1982, towards the end of the giveaways lifetimeGlasswells Haverhill christmas display in 1982, towards the end of the giveaways lifetime (Image: Glasswells)

East Anglian Daily Times: Smiling faces in the queue for Haverhill Glasswells in 1966.Smiling faces in the queue for Haverhill Glasswells in 1966. (Image: Glasswells)

East Anglian Daily Times: The queue outside Saffron Waldon glasswells in 1964The queue outside Saffron Waldon glasswells in 1964 (Image: Glasswells)

East Anglian Daily Times: An enormous heap of sugar at Saffron Waldon Glasswells.An enormous heap of sugar at Saffron Waldon Glasswells. (Image: Glasswells)

East Anglian Daily Times: The Christmas display at the Saffron Waldon Glasswells in the 1970sThe Christmas display at the Saffron Waldon Glasswells in the 1970s (Image: Glasswells)

East Anglian Daily Times: Women with their shopping outside St Andrews Street GlasswellsWomen with their shopping outside St Andrews Street Glasswells (Image: Glasswells)

East Anglian Daily Times: Glasswells St Andrews street christmas display from the 1970sGlasswells St Andrews street christmas display from the 1970s (Image: Glasswells)