A roundabout in Bury St Edmunds is to be spruced up with a new sustainable planting scheme thanks to financial backing from a local insurance firm.

The charity Bury in Bloom has just announced that Gibbs Denley – formerly known as Ling Cook – is to sponsor the Mount Road/Orttewell Road roundabout on the A143 for the next year.

Melanie Lesser, Bury in Bloom co-ordinator, said St Edmundsbury Borough Council horticultural officer Rebecca Davis would design the colourful scheme for the roundabout, which should be planted this spring.

She said: “Bury in Bloom looks after 17 roundabouts around Bury and all of them are now sponsored. The financial backing helps us to support a number of floral projects around our lovely town.”

Richard Weller, managing director of Gibbs Denley, which is based on Angel Hill, said: “Having the opportunity to sponsor a roundabout will not only increase the awareness of our business locally but also help improve the local community, making driving around the town a more pleasant experience. We look forward to seeing our sponsored roundabout bloom.”

Bury in Bloom is an independent charity run by the Bury St Edmunds Society and is made up of volunteers who are dedicated to promoting a greener, cleaner and a more beautiful town.

Visit www.buryinbloom.org for more details.