It’s been a sweltering day across Suffolk, with temperatures hitting 30C in some areas.
Santon Downham near Thetford reached temperatures of 30C on Saturday, beating this year's previous high of 28.1C at the start of this month.
East Anglian-based Weatherquest said Ipswich recorded highs of about 26C, with tourists putting on their suncream for a busy day in the county's towns.
"It was very, very busy today," said Jessie Fotherby, owner of the Little Ice Cream Company in Felixstowe on Saturday.
"The weather makes a massive difference. The girls in the shop work very hard on days like today.
"The new gardens and everything makes such a difference.
"I have been here for 24 years. When I first came here it was different. Felixstowe as a town benefits hugely from this sort of weather."
Mrs Fotherby, who also owns a bar close to the sea front, said that her businesses were very reliant on the weather.
"We take all we can get," said Mrs Fotherby. "Sunshine will bring people."
Aside from ice cream, sales of barbecue food have soared this weekend according to Tesco - with the supermarket predicting it will sell more than one million packs of sausages, 650,000 packs of burgers and 50,000 disposable barbecues over the weekend.
The predicted figure for sales of barbecue meat is double that of last weekend.
Temperatures are set to dip a little bit on Sunday, with forecasters expecting highs of 25C.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here