A NEW strategy to attract business to the Ipswich area is being drawn up by the borough.

It is aimed at harnessing the existing strengths of the area – especially with the growth of the technology sector and financial services industry.

And crucially the area covered by the new strategy extends well beyond the Victorian boundaries of the town – it will include the technology hub at Adastral park at Martlesham Heath and the growing industrial areas to the west of the town.

Economic development officer at Ipswich Council Simon Papworth said it was important to get the views of as wide a range of people as possible.

A consultation period is currently under way and people have until the end of October to have their say on the development of the area.

He said: “This extends way beyond the town centre, although the town centre strategy is a very important element to what happens.

“It is much wider than the town itself, which is why we are working with other organisations like the Suffolk Chamber to help draw up the strategy.”

The borough is organising an information session at the IP-City Centre near Wherstead Road on Tuesday week, October 9, between 9am and 10am for people to find out more about the strategy and give their views.

Anyone wishing to take part in the event should contact opportunities@ipswich.gov.uk

The draft strategy that is under discussion has been published on the borough’s website www.ipswich.gov.uk and click on the “consultations” button.

Councillor with responsibility for economic development at the borough Carole Jones said: “This is an important document and a blueprint to take Ipswich’s economy forward.

“Although the town does face many challenges we have many positives to show and this strategy deals with how we and our partners will sell the town to investors and help to secure a bright future for the area.”

The borough is consulting with other local authorities in the area to draw up the strategy and hopes to have all responses back by Friday October 26.