Excitable families are expected to gather at the Cornhill on December 16 as the Coca-Cola truck rolls into town.

The Coca-Cola Christmas truck has become a classic Christmas icon over the years, and last year huge queues of people waited to have their photo taken alongside it when it visited the town.

Ahead of their tour, Coca-Cola have identified Britain’s kindness hotspots and Ipswich is among them.

According to their research the people of Ipswich are the most likely to volunteer regularly, or donate to charity.

A spokesman for the soft drink brand said: “Good work guys!”