Ipswich: Super-strength alcohol drive wins support

A CAMPAIGN to get low-price, super-strength alcohol off the town’s streets has received national backing.

Reducing the Strength was launched on Monday with stores including Tesco, the East of England Co-op and McColls newsagents signing up to remove the products from their shelves.

Suffolk police, NHS Suffolk, Ipswich Borough Council and Suffolk County Council have all backed the initiative which is targeted at beers and ciders with an alcohol volume of 6.5per cent or more.

National newspapers including The Guardian, Daily Mail and Financial Times have picked up Ipswich’s campaign to tackle super-strength beer and cider as well as broadcasters such as BBC Radio 5 and Sky News.

Inspector Andrew Mason, of Suffolk police, said: “We have been very encouraged with the reaction, media support and coverage we have received following the launch of the campaign.


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“A number of off licence premises decided to sign up to the scheme after the launch and we now have over 60 premises who have agreed to stop selling super strength alcohol.

“With Ipswich being the first town in the country to introduce this scheme we are delighted that so many premises have already agreed to work with us and support us in this campaign.”

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