East Anglian Go Kids campaign looks to get more Suffolk youngsters active and eating well
A campaign encouraging youngsters to eat healthy foods and stay active is being launched in Suffolk.
East Anglian Go Kids aims to promote a healthy lifestyle from an early age by highlighting nutritious eating options to parents and carers as well as showing them where to find places where children can take part in physical activities.
A key part of the campaign will also be to encourage Suffolk schools to sign up to The Daily Mile campaign – a free initiative where youngsters are encouraged to walk, run or jog for 15 minutes every day while at school.
East Anglian Go Kids is being supported by Ipswich Town Football Club, The Daily Mile Foundation, the East Anglian Daily Times, Suffolk County Council, Vertas Group Limited, and the East of England Co-op.
Elaine Wyllie, former headteacher and founder of The Daily Mile, said: “I’m delighted by the support of so many influential organisations for The Daily Mile movement in Suffolk – together we can make a real difference to the physical, mental, social and emotional health of out children.”
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Eighteen schools are currently signed up for The Daily Mile, with the aim to have 25% of Suffolk primary schools on board by the end of 2018. Healthy eating and exercise can dramatically improve children’s focus, behaviour and attainment at school as well as their general day-to-day wellbeing.
Crawford Jamieson, medical director at Ipswich Hospital, said: This is an excellent project.
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“As an NHS, we want to move from reactive treatment to preventative health.
“The Daily Mile and East Anglian Go Kids are excellent initiatives that cab help in building a holistic healthy lifestyle at an early age.”
Ian Surtees, chief executive of Vertas, which caters for around 300 schools across the region, said: “With our commitment to school nutrition it is a natural fit for Vertas to embrace this healthy eating, exercise and wellbeing initiative. As Ipswich Town strategic partners, we’re very much looking forward to the events at Portman Road too.”
Brad Jones, EADT and Ipswich Star editor, added: “It’s great to see so many influential organisations in Suffolk come together for this campaign.
“Together I hope we can make a big difference.”
To give the East Anglian Go Kids campaign an added boost, stars from Ipswich Town Football Club will be making an appearances at events throughout the year.
The club’s managing director Ian Milne said: “Ipswich Town are hoping to make a big difference along with the other leading organisations involved in this campaign.
“East Anglian Go Kids will see the club’s involvement in schools sports activities furthered to get children involved in fun daily exercise routines.”
The East of England Co-op will also be doing its part to push forward the scheme, encouraging teachers from across the region get involved through its new Schools Partnership Programme, which will also encourage healthy eating. It is hoped East Anglian Go Kids and The Daily Mile will help make Suffolk the most active county in England.
To find out more and to sign up for The Daily Mile see https://dailymile.co.uk/school-signup