An Ipswich man is so committed to raising awareness of veganism he is having the word ‘vegan’ tattooed on his body 100 times – and hopefully getting a new Guinness World Record.

East Anglian Daily Times: Benjamin Patience is going to have the word vegan tattooed onto his leg 100 times to raise awareness. Picture: BENJAMIN PATIENCEBenjamin Patience is going to have the word vegan tattooed onto his leg 100 times to raise awareness. Picture: BENJAMIN PATIENCE (Image: Archant)

Benjamin Patience has been a vegan for just over a year now and decided that he was so passionate about the lifestyle he should do something to spread the message.

"It just came to me," he explained.

"I'm going to do it regardless of whether the Guinness World Records approve it or not.

"No one puts a word on their body 100 times without a good cause and so I think it will get the message across of how important it is."

East Anglian Daily Times: Benjamin Patience protests as part of Anonymous for the Voiceless once a month on Cornhill. Picture: BENJAMIN PATIENCEBenjamin Patience protests as part of Anonymous for the Voiceless once a month on Cornhill. Picture: BENJAMIN PATIENCE (Image: Archant)

Benjamin, who lives in Ipswich town centre, volunteers for Anonymous for the Voiceless, a global movement who silently protest against the meat and dairy industry by bearing screens showing footage of animals being mistreated on British farms.

They offer advice for anyone interested in learning more about the lifestyle and have had more than half a million sign ups worldwide from people curious to find out more after observing their peaceful protests.

The Ipswich chapter show up once a month on the Cornhill wearing the infamous 'anonymous' masks and the 29-year-old has spoken about the abuse he's suffered from members of the public walking past.

"The second time I went out with the group a woman threw a lit cigarette at me and was shouting and swearing abuse, she was clearly angry but it was scary," he said.

East Anglian Daily Times: Benjamin Patience already has the iconic V for vegan tattooed on his neck. Picture: BENJAMIN PATIENCEBenjamin Patience already has the iconic V for vegan tattooed on his neck. Picture: BENJAMIN PATIENCE (Image: Archant)

"I think a lot of the public are confused about why people are going vegan, they have this idea that we're all militant and want to force everyone to be vegan for our own purposes.

"But it's not about that, we're doing it all for the welfare of the innocent animals being harmed and killed everyday, the devastating impact it's having on the environment and the benefits it has on our health."

Benjamin has sent off his application to Guinness World Records but will have to wait weeks until he finds out if the big tattoo will make it into the book.

The design is currently a block of text made up of 100 inscriptions of 'vegan' and will likely be tattooed onto his lower leg.