Suffolk students launch far-reaching radio campaign
- Credit: JULIE BEGUM/SUFFOLK NEW COLLEGE
A group of innovative Suffolk students tuned into their skills to create a radio campaign designed to promote their college.
The media students, all studying at Suffolk New College, planned and recorded an advert which was used as part of a large-scale marketing campaign.
The group were assisted by their ‘radio guru’ tutor, Glen White who has an extensive knowledge of the radio industry thanks to stints at a range of broadcasting heavyweights such as Vibe, Capital and KISS.
He said: “It’s important that our students gain as many real life experiences as possible. This year, they have starred in a Hollywood movie (as extras in Journey’s End), been given a TV masterclass by a current presenter (Carrie Watson) and now they have created an advert that will be used as part of a large advertising campaign for Suffolk New College.
“We try and create as many opportunities as we can for our students as the more additional skills that they gain, the easier it will be to make the transition from education to employment.”
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On the campaign itself, Mr White, added, “I’m proud of their efforts.”
Harry Thompson, 18, who worked on the campaign, said: “I really enjoyed producing something for the college and it was awesome to work with my fellow media students. The experience has given me lots of confidence.”
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Fellow student Aidan Devine added: “It was interesting to create something that would advertise all aspects of the college. It feels rewarding to have made a mark on this project.”