Motor firm's directory outrage

By David LennardA MOTOR dealer has been left angry and frustrated after discovering errors in the company's entry in BT's telephone directory.The Hammond Group in Halesworth was contacted in June by BT sales representatives so it could be represented in the directories.

By David Lennard

A MOTOR dealer has been left angry and frustrated after discovering errors in the company's entry in BT's telephone directory.

The Hammond Group in Halesworth was contacted in June by BT sales representatives so it could be represented in the directories.

Marketing manager, Sue Claydon, said a single group advertisement and three separate entries for its Land Rover, Ford and Nissan leaderships were requested.


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“It is vital that the correct logos and typefaces are used to represent the various motor manufacturers, so we requested proofs of our advertisements,” she added.

“After several weeks of not hearing anything, I contacted BT and eventually obtained the proofs of our advertisements.”

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Ms Clayton claimed there were mistakes in the advertisements as the wrong logos and typefaces had been used.

“We pointed out all the mistakes and BT representatives agreed to make the changes we were requesting,” she said.

“Having the right sort of entry in the phone book is extremely important to our business as we cover a large rural area.

“The motor manufacturers also put a great emphasis on having all their dealers using the same logos and typeface.”

In all, Hammond sent about 40 faxes to BT as it tried to make sure everything would appear correct in the directory.

It was only when the directories were distributed in the area that managers at Hammond realised their entries still contained errors.

“The group advert was missing altogether and the single dealership adverts were in the wrong typeface and without logos,” said Ms Claydon.

“We have tried to contact BT to find out what went wrong, but have not had any explanation.”

A spokeswoman for BT apologised for any mistakes that may have occurred in the printing of the new telephone directories and said investigations into the situation regarding the Hammond Group entries were continuing.

“The full circumstances of this problem are still being investigated, but we would like to apologise to the customer,” she added.

“We will be getting in touch to arrange compensation and to make sure that their details are correct when the next edition of the directory is published.

“We deal with a massive entry and endeavour to make sure that we get things right, but unfortunately mistakes do occasionally happen.”

david.lennard@eadt.co.uk

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