Movers and Shakers: Gayle Gover and Sarah Laffling joing DanceEast

DANCEEAST’S new head of development Gayle Gover joins with a background in fundraising and business development.

She has worked both in the commercial sector in target driven roles in sales and marketing and business development, and within non-profit making organisations, such as an occupational benevolent fund and an educational trust. She has a strong sense of social responsibility and is currently volunteering as a radio presenter with a local community radio station. She has previously volunteered with the Essex Air Ambulance. Among her personal interests are music, singing and dancing.

Gayle said: “DanceEast is a fascinatingly diverse organisation and I am excited to be part of it. I am equally aware of the challenges we will face in the future, particularly as the public sector purse reduces. My primary focus is to ensure everyone is aware of the mix of work DanceEast is involved in from encouraging and supporting emerging and established dance artists, choreographers, musicians and artistic directors, to the educational and creative support we provide to our own academy students in the DanceHouse.

“At our core, lies our community work, developing dance with pupils and teachers in primary and secondary schools, taking dance into hospitals, hospices and elderly residential care homes. Encouraging youngsters and adults with learning difficulties to discover dance and the wonderful therapeutic results it can deliver.”

Gayle is joined by Sarah Laffling from Woodbridge. Sarah has spent six years as a property consultant before making the move in to fundraising within the arts sector. Both Sarah and Gayle will be helping DanceEast become sustainable for the future.


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Sarah said: “DanceEast has a wonderful heritage; we are very excited that 2013 will be our 30th anniversary year and we have lots of events planned to celebrate this.”

Chief executive and artistic director Assis Carreiro said; “Gayle and Sarah are DanceEast’s very first full time development team and bring a great deal of energy and enthuisasum to their new roles with us. The year ahead sees them delivering some fantastic projects to support our fund raising efforts.”

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