New drink-drive campaign launched

By Rebecca SheppardA HARD-HITTING campaign is being launched todayto remind people to stay sober when driving this summer.The £1.4million Department for Transport initiative is aimed primarily at young men aged between 17 and 29, a group particularly prone to drink-driving.

By Rebecca Sheppard

A HARD-HITTING campaign is being launched todayto remind people to stay sober when driving this summer.

The £1.4million Department for Transport initiative is aimed primarily at young men aged between 17 and 29, a group particularly prone to drink-driving.

It will be accompanied by leaflets and posters to reinforce the message that it takes less drink than people may think for their driving to be impaired by alcohol.


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The new campaign will be unveiled by road safety minister, David Jamieson, today and will run nationally for three weeks.

Mr Jamieson said: “Many people need to rethink how much they drink before they drive and this graphic campaign highlights the dangers of drinking even a small amount of alcohol.

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“Far too many people are killed and seriously injured in road accidents involving drinking and driving every year. If you need to drive, then don't drink - it's safer.”

In Suffolk, where there has been 170 drink-related road accidents in the past three years, police will launch the campaign at McGinty's pub in Ipswich.

Sergeant Chris Rodda, of Suffolk police's traffic unit, said: “Our aim is to keep Suffolk's roads safe for all users.

“Drink-drivers are a menace to the safety of other road users. When caught, they face the prospect of heavy fines, loss of their licence and even imprisonment. Our advice is simple - if you have a drink, don't drive.”

In the East of England there have been almost 1,500 drink-related road accidents in the past three years.

In 2002, 560 people were killed in drink-drive related accidents across the country, the highest since 1996, and 2,820 were seriously injured.

rebecca.sheppard@eadt.co.uk

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