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New name and identity for ‘run down’ Sudbury pub

PUBLISHED: 08:00 04 August 2016 | UPDATED: 09:55 04 August 2016

The King's Head in Sudbury, which will re-open as The Cyclist next month.

The King's Head in Sudbury, which will re-open as The Cyclist next month.

Archant

The new owners of a run-down Sudbury pub have pledged to revitalise the historic building and transform it into a haven for cyclists.

Over the past three decades, the King’s Head pub in the town’s busy Ballingdon Street has seen several tenants come and go and has recently fallen into a state of disrepair.

The freehold has now been bought by a group of private investors who are planning to re-open the venue next month with a fresh look, a new identity and a different name. It will be called ‘The Cyclist’ in a bid to attract the hundreds of cyclists who use the main route along the A131 from Essex where the pub is situated.

One of the shareholders, Theo Bird, said: “The pub has been in a sorry state for 30 years with a long line of 
short-term tenancies and it is in desperate need of a new set of clothes.

“We wanted to shake off its former rundown image so a new name seemed appropriate. As it is on the main A131, we considered calling it the ‘44 tonne HGV’ but decided instead to celebrate the wonderful resurgence of cycling in that area. Thousands pass through the area every year, including several major races such as the recent Dunwich Dynamo. It is helping to boost Sudbury as a tourist destination.”

Mr Bird said the pub would still serve alcohol but there would be plenty of alternatives such as cordials and herbal teas. The new owners have also filed an application to the district council to demolish an outbuilding behind the pub and replace it with a development of five one-bedroom flats. Mr Bird added: “We think it’s an ideal location for first-time buyers and younger people so we are looking to develop that type of accommodation.”


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