‘Callous’ puppy farming gang members jailed for selling ‘diseased’ dogs

Zoe Rushmer (left) and Michael Rushmer (right). Picture Facebook.

Zoe Rushmer (left) and Michael Rushmer (right). Picture Facebook. - Credit: Archant

Two members of a 'callous' puppy farming gang in Norfolk have been jailed for selling 'sickly and diseased' dogs while claiming they were bred in a family environment.

Puppy Farm Gang at Norwich Crown Court. Picture: Archant

Puppy Farm Gang at Norwich Crown Court. Picture: Archant - Credit: Archant

Norwich Crown Court heard that the puppies were advertised for sale as being healthy, socialised and treated for worms and fleas.

But when police raided one of their premises in 2017 they found dogs in cages, some in "pitch-dark sheds with no access to light" and others "in a caravan at temperatures of up to 30C", prosecutor Hazel Stevens said.

Some of the dogs died within days of being sold to new owners.

Michael Rushmer, 27, of Low Road, Thurlton, Norfolk, his sister Zoe Rushmer, 26, of no fixed address, and her partner Jacob Murphy, 27, of The Street, Norton Subcourse, all admitted conspiracy to commit fraud by false representation between June 1, 2016 and June 18, 2018.

Michael Rushmer admitted continuing the offending while on bail for the offence, pleading guilty to a further count of conspiracy to commit fraud by false representation between July 15, 2018 and March 16, 2019.


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Michael Rushmer and Murphy were both jailed for three years and six months.

Zoe Rushmer was given a two-year prison sentence suspended for two years and ordered to complete 250 hours of unpaid work.

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Judge Andrew Shaw told the mother-of-four: "It's your children and only your children that have spared you from going to prison."

Michael Rushmer who has admitted fraud over the running of a puppy farm at Thurlton, Norfolk. Photo:

Michael Rushmer who has admitted fraud over the running of a puppy farm at Thurlton, Norfolk. Photo: Facebook/Michael Rushmer - Credit: Archant

He said the fraud, which began "at least as early as 2015", "strikes at the very heart of this nation's love for its pets, dogs in particular".

"A family's decision to buy a puppy is not one that is ever taken lightly," he said, adding that "to sell (people) sickly and diseased dogs, so poorly that many do not survive, is about as callous and meanspirited a fraud as I have come across for some time".

He described Murphy as the "ringleader", Michael Rushmer as "his deputy if not his equal" and Zoe Rushmer as "the legitimate face of your brother's and partner's criminal enterprise" who "even lent (her) own children to the affair as part of (her) efforts to lend a veneer of respectability" to what they were doing.

Ms Stevens said that the dogs had an average price of £675 and the gang made £300,000 from the fraud, though they claimed it was nearer £150,000.

She said: "When visiting, buyers were often met by a female and there were often children present, giving the impression of a family they (the puppies) were supposed to be part of."

Statements were taken from 31 purchasers who described how their puppies "looked lifeless and ill", and some died within days of getting home after they were diagnosed with parvovirus, a highly contagious disease.

One buyer was told by the sellers that their puppy died "due to their negligence" and were refused help with their £2,000 vet bill, Ms Stevens said.

"These defendants exploited the emotional vulnerability of potential purchasers, especially those who attended with children to see the potential new member of their family," she said.

Zoe Rushmer who pleaded guilty to conspiracy to commit fraud by false representation over the runnin

Zoe Rushmer who pleaded guilty to conspiracy to commit fraud by false representation over the running of a puppy farm. Picture Facebook/ZoeWhoo. - Credit: Archant

She added: "This fraudulent activity succeeds as the people who want to buy these small-type breeds, or cross-breeds, want to do something for their family, and because once they see the dog they want to rescue it or buy it.

"Once they've fallen in love with the puppy, regardless of the circumstances nine times out of 10 they buy the puppy, even if they think something is going on."

She described it as a "sophisticated offence" which required "significant planning", with defendants using false names and addresses and multiple SIM cards so different phone numbers could be used in adverts.

Barrister Andrew Oliver said in mitigation that Michael Rushmer took over the business from his late father, started to use cocaine and made the "foolish decision" to buy dogs from travellers, which introduced parvovirus to the farm.

Zoe Rushmer was remorseful and Jacob Murphy was trying to fund his drug habit, the court heard.

Michael Rushmer also admitted 10 animal welfare offences, and operating a pet shop and breeding establishment without a licence.

Zoe Rushmer admitted four animal welfare offences and Murphy admitted three.

Jean Boyes, 67, also admitted conspiracy to commit fraud by false representation between June 1, 2016 and June 18, 2018, but the court heard her role was limited to taking a litter of seven puppies to be inoculated on a single occasion.

Michael Rushmer who has admitted fraud over the running of a puppy farm at Thurlton, Norfolk. Photo:

Michael Rushmer who has admitted fraud over the running of a puppy farm at Thurlton, Norfolk. Photo: Facebook/Michael Rushmer - Credit: Archant

Boyes, whose given address is The Street, Bramerton, but the court heard was now living in a car, was given a two-year conditional discharge.

More: Family claimed sick dogs which had to be put down were from loving homes

Zoe Rushmer who pleaded guilty to conspiracy to commit fraud by false representation over the runnin

Zoe Rushmer who pleaded guilty to conspiracy to commit fraud by false representation over the running of a puppy farm. Picture Facebook/ZoeWhoo. - Credit: Archant

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