Pubs and clubs anticipate World Cup bonanza

IPSWICH: Hopes and dreams of England glory allied to a festival of football are likely to mean boom time for Suffolk’s pubs and clubs, it was revealed today.

As licensees prepare for the World Cup they are hoping it will boost takings by up to 20 per cent over the next month.

Ady Smith, landlord of The Dove Street Inn, in St Helen’s Street, Ipswich, and chairman of the town’s Barwatch scheme, believes the tournament could play a part in an upturn in the trade’s economic well-being.

He is also hopeful that a short-term gain will mean the licensed trade prospers in the longer term.

Mr Smith said: “The World Cup is a welcome shot in the arm. If it brings a few new customers in, hopefully the experience they have during this World Cup will mean they will support their local pub beyond it.

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“In Ipswich and around Suffolk I would hope to see an increase of between 15 and 20 per cent in terms of revenue, beyond what it would normally be.

“Hopefully the World Cup is going to bring people out to celebrate in a good and safe environment, and help secure jobs for a long time.

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“The most important thing is people enjoy the experience, make new friends, and support the pubs on a more regular basis.”

Mr Smith said his pub, like many others, will not only be showing all the England games but also every televised match throughout the tournament.

He feels that given the ethnic mix of communities in Ipswich, it is vital to cater for as many people as possible and provide a welcoming atmosphere.

Mr Smith added: “We have a multi-cultural town. It is important pubs don’t just focus on England games, but take the opportunity to cash in on all the games.”

Although there has been a backlash by some after the decision not to go-ahead with three planned events for 20,000 people to watch England’s games in Chantry Park the outcome has been welcomed by licensees.

When the events were originally publicised publicans felt it would impact severely on their ability to bring in extra patrons and additional revenue.

However, despite the disappointment of many of those who planned to go to Chantry Park, pubs and clubs now see it as an opportunity to help increase trade.

Mr Smith said: “From a Barwatch perspective we welcome the decision. Hopefully this will secure a few more jobs within the hostelry trade for the long term, rather than short-term gain.”

n What is the best way to watch the World Cup? E-mail eveningstar or write to Star Letters, 30 Lower Brook Street, Ipswich, IP4 1AN.

IPSWICH: The Evening Star is gearing up for the start of the World Cup this week with a case of football fever.

We are giving away stacks of great merchandise for fans to get their hands on.

You can show your support for England as they attempt to win the ultimate footballing prize in South Africa.

Just drop into The Evening Star in Lower Brook Street, Ipswich, or visit our Hamilton Road office in Felixstowe, for your chance to grab some fantastic goodies. We have thousands of flags, car stickers and transfer tattoos available while stocks last.

And all of these great items can be yours for just �1 – which even includes the cost of your Evening Star.

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