Spooky Suffolk tourism campaign hailed a success after taking visitors to #TheOtherSide
- Credit: Archant
It promised to take people to “the other side” – via Suffolk’s wealth of tourist attractions.
Visit Suffolk’s autumn campaign was based around telling the spookier stories associated with places like Landguard Fort in Felixstowe over the Halloween period.
Now the organisation, which works to promote and support tourism destinations across the county, has said its #TheOtherSide initiative was a success.
The eight-week campaign ran from late September and drove 33,000 visitors to Visit Suffolk’s website. An extra 3,000 people also subscribed to its Facebook page.
Visit Suffolk brand manager Amanda Bond said: “We’ve been so pleased with the reaction from members of the public.
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“They have really got on board with the concept for this campaign – showcasing the beauty and diversity of Suffolk through the legends and folklore that are such a huge part of the county’s heritage.
“In 2015, we are planning to work even more closely with local businesses in order to support them and continue to inspire more visitors to Suffolk, bringing with them valuable economic benefits.”
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The campaign used a series of films created by Film Suffolk to promote the county and uploaded them to YouTube and its website.
The most popular was September’s The Haunted Fort, the story of Landguard Fort which is reputed to be the most haunted place in Suffolk.
It is said to be home to a host of different ghosts who each have their own reasons for making their presence known to modern-day visitors.
Other videos featured tales such as the green children of Woolpit, the Shingle Street mystery and Black Shuck.
The associated Take Me to Suffolk website also had a redesign to give it a spooky look which will stay until December 15.