Stay stone-cold sober urges charity

Drivers are being urged to commit to staying stone-cold sober if driving home from Christmas festivities – not a drop, not a drag – or plan to get home by taxi or public transport to prevent devastating casualties.

Road safety charity Brake’s call comes as the annual drink and drug driving enforcement campaign kicks off. The month-ong campaign sees forces across England and Wales stepping up checks to catch drivers risking lives.

Last year 280 people were killed (one in six road deaths) and 1,210 were seriously injured in crashes involving someone over the limit. It’s estimated a further 65 deaths are caused annually by drivers who have been drinking but are under the limit. Drug-driving is estimated to cause 200 deaths each year.

Brake is renewing calls for a zero tolerance drink-drive limit, of 20mg alcohol per 100ml blood, because even one drink increases crash risk so the clear message is ‘none for the road’. A blood alcohol level of 20 to 50mg increases your likelihood of crashing three-fold.

The current limit is 80mg, but Scotland and Northern Ireland plan to lower their limits to 50mg, which Brake welcomes as a positive step.

Julie Townsend, deputy chief executive of Brake, said: “As a charity that supports bereaved and injured road crash victims, we witness the suffering that drink and drug-driving inflict, and appeal to everyone to help put a stop to it.”

Brake is calling on people to play their part in making roads safer by signing Brake’s Pledge at, to make a personal commitment to use roads safely and sustainably, and help reduce lives lost needlessly on roads.

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