HOUSEHOLDERS are being urged to “love every drop’’ of precious water.

That is the message to residents in Suffolk as the parched county endures the driest spring in more than 60 years.

Weather experts say Suffolk experienced just 15% of expected average rainfall in April, a figure which has plummeted to 10% so far this month.

Anglian Water is today urging people to “Love Every Drop” to help save water this summer and preserve our precious supplies.

Peter Simpson, managing director of the water company, said while they are not expecting to impose a hosepipe ban or other restrictions, the “bold promise” is one they can only keep if people do their bit not to waste a drop.

Since 1991, when the last hosepipe ban was enforced, Anglian Water has invested �50million to improve resilience of their network and water supplies.

He said: “The fact that we supply the same amount of water today as we did in 1989, despite a 20% increase in population, is down to our own determination, together with the active support of customers, to save water and keep supplies secure.”

He said despite the “challenging conditions” the company’s reservoirs are about 90% full, “exactly where we would expect them to be at this time of year”.

“Our region is already known as the driest in the country, so it’s not surprising people are concerned,” he said. “Despite our current strong position, we must not be complacent.

“We’re calling on everyone living in the East of England to help us make sure our water supplies are secure for the future.

As part of the Love Every Drop campaign the company will carry out about 90,000 water efficiency audits by 2015 and fit free water saving devices across the region.

Ciaran Nelson, a spokesperson for Anglian Water, said the campaign is the company’s answer to future forecasts, which predict more people moving to the region and less water to go around.

lizzie.parry@eadt.co.uk