Suffolk: Campaign targets short-break visitors to boost county’s multi-million pound tourism industry
- Credit: Contributed
A new campaign is launched today to attract more people to visit Suffolk and further boost the multi-million pound tourism industry outside the high season.
“Take Me To Suffolk” aims to increase the number of visitors during the “shoulder” periods outside the main summer holidays.
It is hoping to attract more visitors, especially from the South- East and Midlands, who might be encouraged to spend a couple of nights in the county to refresh their batteries.
The campaign operates online via a user-friendly micro-site and Facebook App, both centred on a map of Suffolk which comes to life as the user explores.
The interactive map is populated with places to visit, stay, eat, drink and experience and, regardless of where each visitor plans to base themselves, they will gain inspiration to enhance the visit.
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A national public relations programme targeting newspapers supplements, magazines and online media is also under way.
More than 70 businesses are supporting the campaign from independent local businesses to national organisations.
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They include the National Trust, Easton Farm Park, Greater Anglia, New Wolsey Theatre, Angels and Pinnacles, English Heritage, Milsoms Hotels, Bid4Bury, Adnams and Go Ape.
Take Me to Suffolk follows on from Visit Suffolk’s 2013 “Curious County” campaign which started with controversy, but was eventually credited with boosting tourism revenue by more than £750,000 last year.
Amanda Bond, brand manager for Visit Suffolk said: “Take Me to Suffolk is about raising Suffolk’s profile as a year-round holiday destination for long and short UK breaks, with specific focus on the shoulder seasons when the industry is in need of more people through the doors.
“The crux of the campaign is sharing and discovery, thanks to the intuitive map.
“A visitor might land on the site expecting to research one particular area of interest, but the site functions to tease and intrigue visitors with other attractions and places to stay to entice a longer stay.
“It is hoped this will generate more spend for the local economy and enhance the profile of Suffolk and all it has to offer.”
The campaign is mainly aimed at those living within a 50-mile radius of London, the East Midlands, Hertfordshire, Essex and Norwich.