Team Raleigh really motoring thanks to Desira sponsorship

Desira Group is sponsoring the Team Raleigh cycle team.

Desira Group is sponsoring the Team Raleigh cycle team. - Credit: supplied

Team Raleigh and Desira Motor Group have a new partnership agreement which sees the Desira logo used extensively across Team Raleigh kit and vehicles and team managers driving cars provided by Desira Group.

Desira Motor Group is a key and influential player in the UK motor industry with more than 40 years of experience providing exceptional service and value for money in the vehicle retail market, working with brands including Alfa Romeo, Citroen, Peugeot, Fiat, Nissan, Chrysler, Jeep, Abarth and. most recently. Chevrolet and Infiniti franchises, plus Desira approved commercial centres across Norfolk, Suffolk and north London.

Team Raleigh was created in 2010 and is now recognised as among the best domestic race team’s the UK has to offer.

Team Raleigh and Desira marked the occasion with a presentation at the Aylsham, Norfolk, leg of the recent Tour Series elite racing.

Team Raleigh manager Cherie Pridham said: “With such a demanding schedule of races it’s reassuring to know we’ve got the support of the best car dealership around so we’re always able to get to where we need to be on time every time.”


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Daren Game, Desira Motor Group head of sales, said: “This sponsorship deal is a great opportunity to associate our brand with the winning performance that comes from Team Raleigh.

“The early season victories in the Tour Series have helped to take Desira and Raleigh to the front of one of the fastest-growing sports around. We would like to wish the members of Team Raleigh every success for the remainder of the season.”

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