Former footballer-turned pundit Chris Kamara visited a Bury St Edmunds brewery this week to promote a commemorative ale named after his popular catchphrase.
Kamara was at Greene King’s Westgate Brewery to launch the new pale ale – Un-BEER-lievable – which is available throughout 800 of the brewer’s managed pubs this summer.
Kamara’s coining of the catchphrase ‘It’s unbelievable, Jeff’, aimed at Sky Sports colleague Jeff Stelling, along with an enthusiastic reporting style have made him a permanent fixture on television screens.
Kamara said: “I’m really excited to be working with Greene King, together we want to encourage groups of friends across the country to come together for some footy fun and sporting banter – it’s going to be unbelievable!”
A free pint of Un-beer-lievable will be available to anyone who watches the football at a participating pub and downloads the new Greene King Season Ticket app.
The free loyalty app gives football fans access to 10% off drinks one hour before, during and one hour after sports matches at 800 Greene King Season Ticket pubs as well as exclusive offers and discounts.
Ross O’Hara, brewer, said: “It was a pleasure to welcome Chris to the brewery.
“He was really interested and engaged in the brewing process and was a great sport. We are fortunate to have welcomed several sporting heroes to the brewery over the years but his visit was particularly thrilling for everyone at the brewery.”
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