Unexpected baby deaths in Essex prompt safety campaign re-launch

PUBLISHED: 13:29 10 December 2014 | UPDATED: 13:29 10 December 2014

Safer Sleeping for Baby campaign re-launched.

Safer Sleeping for Baby campaign re-launched.

Several unexpected baby deaths in Essex has prompted the re-launch of Safer Sleep campaign.

The Essex Safeguarding Children Board (ESCB) has found that in a number of the deaths in recent months co-sleeping, sleeping position or surface has been a factor.

Its Safer Sleep for Babies campaign aims to raise awareness of the risks of adults sleeping alongside babies and offer advice on the correct position and surface for sleeping to prevent future deaths.

The advice is pertientn in the festive season when families may be out of the usual bedtime routine, sleeping arrangements may be different and other people may put baby to bed.

Simon Hart, ESCB chairman, said: “Christmas is a time many people want to go out and celebrate, so it’s really important if you’re using a baby-sitter you are confident they know the do’s and don’ts of safer sleeping for babies.

“Even if they’re just watching your child while they nap, sleeping precautions should be followed all day not just at night.

“If we can educate people about the dangers of poor sleeping conditions, and prevent just one more tragic death, the campaign will be worth it.”

Advice includes placing babies on their back with their feet to the foot of the cot, having them in a separate cot in the same room for the first six months and using a firm, flat, waterproof mattress in a good condition.

For more advice visit the ESCB website or the Lullaby Trust charity.

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