Video: Georgie Day from Bury St Edmunds lands her first big modelling job: the face of Colgate

Georgie Day at the Colgate photo shoot.

Georgie Day at the Colgate photo shoot. - Credit: Sean Collymore

Little did Georgie Day know when she was collecting her A-Level results that only a few weeks later she would be the face of a major global brand.

The 18-year-old, from Bury St Edmunds, has had the life-changing opportunity to feature in a Colgate toothpaste advertising campaign, with her pictures appearing in magazines.

Georgie, who has just completed her time at Culford School, has been chosen over thousands of others to become the new face of Colgate as part of the Elite Model Look UK competition.

She said she was “so excited” to land this opportunity, which is her first big modelling job.

Speaking after her photo shoot, said: “It went really well I think. It was quite scary in the beginning, but once I got used to everything it was all so much better and came much more naturally.”


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Georgie, who moved to Bury from South Africa a couple of years ago, got involved with the competition after being spotted by model scouts.

Michelangelo Chiacchio, director at Elite London and a judge of the Elite Model Look UK competition, said: “She encapsulates everything a professional model needs to build a great career, she has a great smile and we can’t wait to see her in the latest Colgate Max White ONE Optic campaign.”

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Oliver Proudlock, fashion designer and star of Made in Chelsea, mentored Georgie, as well as the other entrants, throughout the competition to help them understand the pressures and requirements of the industry.

Georgie is currently focusing on modelling, but she is considering embarking on a biology-related degree in the future.

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