Ipswich Town manager Kieran McKenna says his side 'can't afford to stand still' following a flying start to the season.
Tuesday night's impressive 3-0 home win against Hull City means the Blues have set a new record for the most points taken (25) by a newly-promoted Championship side after 10 games.
Speaking ahead of Saturday's visit of Preston North End, McKenna said: "We need to keep improving because we’re going to face different strategies.
"Huddersfield (1-1 away last weekend) was completely different, tonight (against Hull) completely different and Preston will probably be different again.
"We need to keep developing and improving. We can’t stand still because then you become easier to analyse and easier to prepare against.
“We need to keep working to develop different structures we can use and we need to keep working to develop the players individually because it’s great having good patterns and good attacking structures, but individual quality and individual actions are what makes it come to life."
Ipswich have now won 23 of their last 28 games across all competitions - 24 if you include the penalty shootout win at Reading in the Carabao Cup.
“We’ve had 12-18 months in terms of breaking records and stuff like that, but I’ve always said they’re things to look back on in the future," said McKenna.
“Tonight was a good night, I’m not going to shy away from the fact that it’s a night we should enjoy as a group of staff, players, a football club, supporters, everyone together.
“But it’s one game. We've got Preston on Saturday and playing well tonight doesn’t get us six points from the two games.
"Of course, longitudinally, there are positives we can take, but there’s also room for improvement.
“Our focus is just on the next game. I think the time for looking back on those things is probably way, way down the line.”
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