Essex to receive ‘substantial’ t20 compensation
ESSEX will receive compensation for the reduced number of home games in this season’s Friends Life t20 competition.
Counties will play five home matches this season, compared with eight last season.
That will mean an estimated reduction in gate money of between �150,000 and �200,000 for Essex.
Essex chief executive David East declined to reveal the figure, but admitted it would be a “substantial” amount.
He said: “We are receiving a parachute payment from the ECB to support that because we have done so well.
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“They have decided we shouldn’t be penalised. It is not entirely compensating us, but certainly it will go some way towards it.
“We have got to work harder to bridge that gap and achieve the tough budgets we have got.
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“We are using different marketing techniques – a lot more social media interaction now with Twitter and Facebook and viral campaigns through You Tube and such like. It is a case of getting our message out in as many different marketing channels as we can.”
The �333,000 profit announced last week for the year ending last December included �300,000 income from the ECB.
East explained: “The money was for performance related payments – �100,000 was for the floodlights we put in back in 2003.
“The ECB put aside a chunk of money a couple of years ago for grounds to bring them all up to speed and of course some had already got floodlights so it is just playing catch-up with that.
“The other �200,000 is because we all had to bring grounds of a certain size up to standard and we did that work and that is a performance related payment for achieving that standard.”
East said Essex are “really excited” about the prospect of becoming tenants of the Olympics Stadium after London 2012.
“We have announced a joint bid with the University of East London, but I can’t say much more because we are bound by confidentiality agreements with the Olympic Park legacy company.
“Because it is a bid process clearly they don’t want the bids discussed why they are considering the next stages of the process.
“But we are really excited about it and if we can be part of it going forward then that will be fantastic.
“We have a real interest in the east end of London with the five London boroughs we look after, so strategically it is a very good fit for us being involved with the stadium in some way,” he said.