'I just enquired...they were like 'Yeah, for sure' - Pop superstar Sheeran on sponsoring Town's kits

Suffolk superstar Ed Sheeran will be sponsoring Ipswich Town's kits in 2020/21. 

Suffolk superstar Ed Sheeran will be sponsoring Ipswich Town's kits in 2021/22. - Credit: Contributed/PA

Suffolk pop superstar Ed Sheeran has spoken about how he came to be the new shirt sponsor for his beloved Ipswich Town - and his hopes for the Blues next season.

The club revealed earlier this month that Framlingham's Sheeran, a long-time Town fan, will sponsor the men's and women's first team kits for 2021/22.

The logo to be printed on the shirts includes the symbols +, x and % - the titles of Sheeran's first three albums - as well as minus and equals symbols, above the word 'tour'.

Ed Sheeran enjoying the game at Portman Road. Picture: STEVE WALLER WWW.STEPHENWALLER.COM

Ed Sheeran enjoying a game at Portman Road in August 2019. Picture: Steve Waller - Credit: Picture: Steve Waller

And, speaking to BBC Radio One ahead of his performance on their 'Big Weekend', the 30-year-old singing sensation explained how the partnership came about.

He said: "I just enquired, and I was like 'Do you guys need a sponsor?' And they were like 'Yeah, for sure.'

"So it's been a cool process. It must have been around the end of the Divide tour, because we'd done the shirts with them.

"For the last Divide gig in Ipswich, I did an Ipswich Town kit with Divide on, and it must have been then that I asked.

"It's been a long process. It's been a long, long process."

Most Read

The news was met with an almost overwhelmingly positive reaction from Town fans and the wider footballing community, with Sheeran suggesting that could be because of the much-maligned and now scrapped plans for a European Super League.

He said: "I think the positive reaction stems from the negative reaction of the European Super League.

"I think that it's like a polar opposite of like really, really rich people that own the team and kind of monetise the team and then just like people who love a team and want to see a team do well, I think."

Of his hopes for Town next season, Sheeran added: "They have new owners, I think a good attitude, they've got a great new manager and next season we could be promoted, we'll see."

And Sheeran also revealed there are perks about being Town's sponsor. 

“I do get a box but I have pushed the box back until after the tour," he said. "I’ve got a tour, I haven’t announced the tour yet, but the tour goes on for a while. I was going to have a box and not be able to see any games, so I’ve pushed the box to after the tour.

“I get a player tracksuit with my initials on, I get one of them. I saw the contract and you get given a load of shirts. I think it’s usually companies that do it so they have shirts for all their company’s [personnel], signed footballs if you want signed footballs.

“There’s all stuff like that. I don’t think I’m going to take them up on everything, but definitely the player tracksuit.

“I’ve got three schoolmates that are mad Ipswich Town fans, I want to get them in the tracksuits. We’re talking about doing away days in them, going to like Fleetwood and rocking up.”