Ipswich Town discussing ways to reward loyal season ticket holders after extending early bird deadline

Ipswich Town fans at Portman Road last season. Photo: Steve Waller

Ipswich Town fans at Portman Road last season. Photo: Steve Waller - Credit: Picture: Steve Waller

Ipswich Town are continuing to offer their reduced ‘early bird’ season ticket rates and are discussing ways to reward those who committed before the original deadline of Monday, April 17.

The club faced a major backlash when announcing their season ticket prices for the 2017/18 campaign back in March. Adult prices were increased by 1.5%, while the senior concessions band was raised from Over-60s to Over-65s following a season badly lacking in entertainment value and a lowest league finish since 1958.

As a result, the Blues have seen a reduction in season sales of around 2,000 this summer. That follows on from a decrease of around 1,000 in the summer of 2016, with season ticket numbers set to be around the 10,000 mark.

• Football finance expert explains why gate receipts are key to Ipswich TownBlues owner Marcus Evans has responded by cutting match day prices ahead of the club’s 16th successive season in the Championship.

Such is the reduction that, in some areas of the ground, fans would actually end up paying £37 less to attend all 23 games on the day rather than buying a full price season ticket.

The EADT and Ipswich Star understands that the club are continuing to honour ‘early bird’ season ticket prices and could continue to do so right up until the first game of the new season on August 5.

We also believe that the club’s hierarchy are talking about how they can reward the loyal supporters who committed to season tickets before the original ‘early bird’ deadline of Monday, April 17. Free attendance to cup games and extra tickets for friends are two options being discussed.

The Blues will soon announce some flexible ticket bundles. The current ‘mini season ticket’ options are limited to six and 12 games packages, but there will be more options for 2017/18.

The club are also in discussions with other Championship clubs about the possibility of reciprocal away ticket price caps.