Ipswich Town season ticket sales down by around 2,000 – that’s potentially a £1m hit in revenue
Ipswich Town are on track for a drop in season ticket holders of around 2,000 – costing up to £1m in guaranteed revenue – following a forgettable campaign.
The EADT and Ipswich Star understands that, compared to this time last year, there is a 15% decrease in sales – a drop from around 12,000 to close to 10,000.
It continues a worrying trend, with the club having seen a decrease in season ticket sales of around 1,000 last summer too.
The Blues have just finished 16th in the Championship – the club’s lowest final position in 58 years – and appear to be treading water ahead of a 16th successive season in the second-tier.
Owner Marcus Evans has been criticised for a lack of investment, while manager Mick McCarthy’s perceived negative tactics have been under the spotlight following a distinct lack of entertainment value at Portman Road over the last 18 months.
The club increasing their adult season ticket prices by 1.5%, moving the senior concessions start age from 60 to 65 and putting Under-11s season ticket up from £10 to £50 sparked anger, and may have the been the straw that broke the camel’s back for some.
Town pledged that if 12,750 season tickets were sold by August 4 then all those who have purchased a seat for 2017/18 will receive a 5% refund, but that target always looked highly unlikely.
An adult season ticket, purchased before the ‘early bird’ deadline (which was April 17), costs between £423 and £674. Those that paid by direct debit last season had their season ticket automatically renewed and, unless contacting the club to cancel, had their first monthly payment taken on Monday.
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The capacity at Portman Road is 30,311, with Town’s average league attendance last season 16,981 (15th out of the 24th Championship clubs). The highest attendance was 25,684 for the 3-1 Easter Monday win over Newcastle, while the lowest was 14,661 for the Tuesday night visit of Wigan in April – the worst for a league fixture this century.
And those official figures include all tickets sold, rather than those physically through the gates.
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It’s understood that Blues officials are now discussing a number of ways to try and make match day attendance more appealing. Dropping an on-the-day surcharge of £2.50, lowering U23 prices and offering flexible game bundles are all on the table.