Updated: Britannia Stand becomes the East of England Co-operative Stand

THE West Stand at Ipswich Town’s Portman Road ground has been officially renamed after the club signed a lucrative deal with the East of England Co-operative Society.

Chief executive Simon Clegg today announced that the club have signed a deal with the local company for a “six-figure sum” which will see the Britannia Stand renamed the East of England Co-operative Stand.

The Blues have agreed a three-year deal, potentially rising to five years, and Clegg said he was delighted with the new partnership.

He said: “This is a very exciting development for the football club. It is an initial three-year deal but it could extend to five years and involves a six-figure sum.

“Within that deal will be the renaming of the West Stand as the East of England Co-operative Stand. In challenging economic times like we are in at the moment, it is very easy for companies to whittle out sponsorship and marketing budgets.

You may also want to watch:

“It is a huge pleasure for me to announce this partnership with such a strong brand locally. Every club is facing challenges in terms of financial fair play and being able to announce a partnership like this is very exciting.”

The East of England Co-operative is the largest independent retailer in East Anglia – and one of the biggest in the UK – and has over 200 trading outlets around the local region.

Most Read

Roger Grosvenor, executive officer – retail at the East of England Co-operative Society, said: “This is two large brands in East Anglia coming together and we are delighted.

“Ipswich Town Football Club is more than just a football and the East of England Co-op is more than just a retailer. We are committed to the community we serve and we look forward to a successful season.

“These opportunities don’t come up very often and we seized it with both hands.”

- See tomorrow’s Ipswich Star and EADT for a full report on chief executive Simon Clegg’s thoughts on the deal and what effect – if any – this will have on Paul Jewell’s playing budget.

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter
Comments powered by Disqus