Actions speak louder than words.

Ipswich Town owner Marcus Evans broke his silence on the eve of the season to insist he remains as committed as ever to the club. Now he needs to prove it.

Today could see star striker David McGoldrick depart Portman Road in a big money move to newly-promoted Premier League outfit Leicester City.

Blues boss Mick McCarthy revealed, following Saturday’s 1-1 draw at Derby County, that neither he nor Evans wants to see the team’s main man leave, but ‘market forces’ – a comparison made to £11m Ross McCormack and £8m Leonardo Ulloa – will dictate whether the deal goes ahead before tonight’s 11pm transfer deadline.

You buy players, they improve, then they progress to the next level. That’s always been the way. If McGoldrick does go, and Ipswich get top value, then supporters will wish him well. He’s earned his shot at the big time and, as McCarthy has admitted, you don’t want to block a deal and be left with a resentful player on your hands.

What supporters won’t accept, however, is not seeing a large bulk of the transfer fee reinvested in the playing staff.

Jon Walters went for £2.75m in 2010, Connor Wickham for £8.1m in 2011, while Aaron Cresswell was sold for £3.75m this summer.

Good luck to each and every one of them. Now let’s see some of that cash reinvested in the team.

By all means, don’t panic-buy ahead of tonight’s deadline like the club did with £1.5m Paul Taylor two years ago. But make sure that at least one or two top-class Premier League youngsters are brought in when the ‘emergency’ transfer window opens again next week. And make sure that an experienced free agent, such as current ‘triallist’ Jack Collison, is secured.

Because take Cresswell and McGoldrick out of the squad and Ipswich have lost the men that provided 18 goals and 17 assists between them last season.

And because, with four players injured, four out on loan and one ineligible to face his parent club, Town had a squad containing seven players with next to no Championship experience at the weekend. As well as the team performed, the likes of Teddy Bishop and Kevin Bru impressing, they will need help over the demanding season ahead.

New Financial Fair Play rules are often cited by the club’s hierarchy, but there must now be leeway to spend.

Selling McGoldrick would be understandable. Not getting anyone else in would be unforgiveable.