Season ticket sales crucial

IF Ipswich Town stay in Division One, Joe Royle's spending money for the new campaign will depend largely on the amount of season tickets sold.The Blues will have no parachute money from the Premiership to come and income will be generated from ticket sales and commercial activities.

IF Ipswich Town stay in Division One, Joe Royle's spending money for the new campaign will depend largely on the amount of season tickets sold.

The Blues will have no parachute money from the Premiership to come and income will be generated from ticket sales and commercial activities.

There would be some television cash but that would not be known until the season is underway and therefore can not be budgeted for.

To that end, Town launched their season ticket sales campaign under the slogan 'Back the Young Guns', highlighting the success of the Academy.


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Darren Bent, Dean Bowditch, Ian Westlake and Matt Richards are all regulars in the first team while Lewis Price and Scott Mitchell have made senior debuts this season.

Scott Barron, Aidan Collins and Gerard Nash have all been tipped as the next bright young things to break through, while, if you really want to stretch the point, Richard Naylor is a graduate of the old youth system.

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A raft of Premiership scouts have been at Town games recently with Celtic and Arsenal strongly linked with Bowditch. Bent has attracted the interest of Newcastle United, Manchester City and Spurs, while Westlake and Richards have their suitors too.

Chairman David Sheepshanks warned: "We plan to retain all our young guns and see them starring for Ipswich Town next season. However, our ability to do that will, in part, be down to you who renew or purchase season tickets.

"Next season we will have no parachute money and so we have to generate more than 90% of our income ourselves."

Nearly 19,000 season tickets were sold last season and this year sales will be capped at 24,000 with the club balloting remaining seats when necessary.

Town have maintained their theme to encourage youngsters by introducing a new season ticket aimed at under-11s which will cost £57.50, equivalent to £2.50 per Division One match.

All prices have been frozen for the fourth year but people buying their season ticket before May 28, the day before the Division One play-off final, will get a discount.

For example those people who bought an adult ticket in the Upper Tier Greene King stand before May 30 last year will again be able to buy this year's seat for £405 before the deadline but post deadline will cost them £476.

New applicants will pay £432 pre-May 28 or £476 post deadline.

That equates to many people renewing seeing one game in four for free.

Season ticket holders will also be able to buy a guest ticket for matches, including cup games and still get free entry to home reserve matches.

As revealed last week in the EADT the club are introducing 272 five-year or 10-year tickets.

Match day prices will rise by 10% from £19 to £20 and £20 to £22 and there will be a 50p increase for children's admissions.

In line with many Football League clubs, Ipswich Town are encouraging people not to use credit cards as the monies paid this way are not given to the clubs straight away but staggered over the season.

Supporters who want to stage payments are encouraged to send three cheques, which the club will present individually in May, July and September.

Brochures will be sent out over four days from Friday meaning all existing ticket holders will receive one by the following Thursday.

Individual members of a family will all get one each as it is more cost effective to do this than sort them out and put into one envelope per household.

derek.davis@eadt.co.uk

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