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Kings of Anglia Issue 9 Magazine Offer

Updated: Britannia Stand becomes the East of England Co-operative Stand

PUBLISHED: 10:51 11 July 2012

Town chief executiv, Simon Clegg and Co-op executive officer Roger Grosvenor annouce the sponsorship deal at Portman Road

Town chief executiv, Simon Clegg and Co-op executive officer Roger Grosvenor annouce the sponsorship deal at Portman Road

Archant

THE West Stand at Ipswich Town’s Portman Road ground has been officially renamed after the club signed a lucrative deal with the East of England Co-operative Society.

Chief executive Simon Clegg today announced that the club have signed a deal with the local company for a “six-figure sum” which will see the Britannia Stand renamed the East of England Co-operative Stand.

The Blues have agreed a three-year deal, potentially rising to five years, and Clegg said he was delighted with the new partnership.

He said: “This is a very exciting development for the football club. It is an initial three-year deal but it could extend to five years and involves a six-figure sum.

“Within that deal will be the renaming of the West Stand as the East of England Co-operative Stand. In challenging economic times like we are in at the moment, it is very easy for companies to whittle out sponsorship and marketing budgets.

“It is a huge pleasure for me to announce this partnership with such a strong brand locally. Every club is facing challenges in terms of financial fair play and being able to announce a partnership like this is very exciting.”

The East of England Co-operative is the largest independent retailer in East Anglia – and one of the biggest in the UK – and has over 200 trading outlets around the local region.

Roger Grosvenor, executive officer – retail at the East of England Co-operative Society, said: “This is two large brands in East Anglia coming together and we are delighted.

“Ipswich Town Football Club is more than just a football and the East of England Co-op is more than just a retailer. We are committed to the community we serve and we look forward to a successful season.

“These opportunities don’t come up very often and we seized it with both hands.”

- See tomorrow’s Ipswich Star and EADT for a full report on chief executive Simon Clegg’s thoughts on the deal and what effect – if any – this will have on Paul Jewell’s playing budget.

Ipswich Town trio Andre Dozzell, Flynn Downes and Trevoh Chalobah could have the chance to impress the club’s new management when England’s Under-20s take on Germany in Colchester tonight (7pm ko).

In our daily feature, we take a look at what happened on this day in Ipswich Town’s history. Today we remember when Danny Haynes scored twice against Norwich as Town win the East Anglian derby

ANDY WARREN spoke to new Ipswich Town first-team coach Matt Gill about his time at Norwich and his start to life under Paul Lambert at Portman Road.

Ipswich Town manager Paul Lambert says winger Danny Rowe needs to get fitter if he is to feature more for the first team.

Sir Alf Ramsey was one of Ipswich Town and England’s greatest-ever managers. Some would say he WAS the greatest. Few reporters had the access to Sir Alf as former EADT/Ipswich Star and Green’Un editor TONY GARNETT enjoyed. Here are some of his memories

In our daily feature, we take a look at what happened on this day in Ipswich Town’s history. Today we feature wins over Leicester City and Manchester United among others.

Cole Skuse agrees that his team mate and good friend Luke Chambers has probably taken on too much responsibility as Ipswich Town captain.

Shrewsbury Town chief executive Brian Caldwell has ruled out Paul Hurst returning to the club following his recent sacking by Ipswich Town.

More than 500 tickets have been donated for Ipswich Town’s home game against West Brom next Friday evening after one small act of kindness gained online momentum.

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